GENERAL INFORMATION

First published in May 1997, «VITA» (http://www.vita.gr) informs and educates its readers on health-related issues, healthy living and physical fitness. Its contributors include top Greek and foreign scientists and since 2000 it has regularly been accompanied by a supplemental health guide.

Every issue of the magazine is accompanied by a special supplement magazine “Body and Mind” featuring many articles on subjects that interest the magazine’s readers and many gifts (books and music CDs)

Also, in 2007 the magazine issued stand-alone publications (books) such as “Vita Adynatizo (Vita I lose weight)”, “Zo kala me ton diaviti (I cope well with diabetes)”, “Praktikos Odigos (Practical Guide) Vita No. 1 and 2” et. al.

CIRCULATION DATA

In 2007 «VITA» had average circulation of 27.201 copies per issue and additional sales of 1.969 copies per issue through subscriptions.

READERSHIP DATA

According to a recent market survey conducted by Focus Bari for 2007, the total readership of «VITA» amounts to 243,000 readers per issue.

ATTRACTED ADVERTISEMENT SPENDING

According to data by Media Services SA, the nominal attracted advertisement revenue for «VITA» in 2007 amounted to 3,551 thousand euros compared to 3.301 thousand euros for 2006.