GENERAL INFORMATION

First published in 1994, “To Paidi Mou Ki Ego” is a magazine for young parents having children under six 6 years old and has actually created a new genre among special-interest publications. Published from April 1994 to March 1996 as a bimonthly, it became a monthly magazine subsequently.

From March 2008 onwards the magazine was renamed to “To Paidi Mou Ki Ego Mommy” and features a revamped appearance and content.

The magazine holds an eminent position in its category both in terms of circulation and advertisement revenues.

In early 1998, it set up the club "To Paidi Mou Ki Ego" and in November 2000 the club of mothers-to-be.

The issues of the magazine are accompanied by CDs and DVDs and various gifts to its readers.

The December issue of the magazine includes the multi-page Annual Shopping Guide for children.

CIRCULATION DATA

1. The magazine’s sales rank steadily among the top in the sector of new parents’ magazine. The average sales per issue in 2007 amounted to 12.631During the same period "To Paidi Mou Ki Ego" had additional sales of 430 copies per issue through subscriptions.

READERSHIP DATA

According to a recent market research conducted by Focus Bari for 2007, the magazine’s audience consists of women of 25-44 years of age of a middle socio-economic class. Furthermore, according to the same research the total readership of “To Paidi Mou Ki Ego” amounts to 167,000 readers per issue.

ATTRACTED ADVERTISEMENT SPENDING

According to data by Media Services SA for 2007, the nominal attracted advertisement revenue of "To Paidi Mou Ki Ego" amounted to 4.717 thousand euros while the corresponding amount for 2006 was 4.118 thousand euros.