ΤΑ ΝΕΑ SAVVATOKYRIAKO

«TA NEA SAVVATOKYRIAKO» ("The Weekend News") is the Saturday multi-page edition of «ΤΑ ΝΕΑ» that was first published in March 1999. The success of the newspaper changed the landscape in the market of Saturday newspapers and created a new strong momentum both in terms of circulation and attracted advertisement spending.

«ΤΑ ΝΕΑ SAVVATOKYRIAKO» fulfills the information needs of their readers having a rich spectrum of coverage and articles and includes the following sections:

· «I Oikonomia» focusing on finance and capital markets

· «Idees - Vivliodromio» focusing on art and culture

Also, «ΤΑ ΝΕΑ SAVVATOKYRIAKO» include the supplement variety magazine «ΤΑCHYDROMOS», with rich content. Along with its regular content «ΤΑCHYDROMOS» included in its pages extensive special sections, such as «Automobile», «Deco», «Vacations» e.t.c.

From 2004 onwards, «ΤΑ ΝΕΑ SAVVATOKYRIAKO» are complemented by the weekly TV guide «NTV» with detailed presentation and news on TV programs.

The copies of the newspaper that are sold in Thessaloniki also include the multi-page color newspaper titled «Zo sti Thessaloniki», that covers issues of local interest.

Furthermore, «ΤΑ ΝΕΑ SAVVATOKYRIAKO» accompany their editions with many extra supplements and special sections on a wide variery of subjects.

Also, «ΤΑ ΝΕΑ SAVVATOKYRIAKO» offer optionally to their readers movies in DVD.

In October 2004 TA NEA launched its digital edition on the Internet at http://www.tanea.gr

CIRCULATION DATA

Over the past years, "ΤΑ ΝΕΑ" has stably been the top-selling evening newspaper in a particularly competitive market. According to data by the Association of Owners of Athens Daily Newspapers (EIHEA) in 2007 "TA NEA" ranks first with an average 64.717 sold copies per issue, including the daily editions of the newspaper.

READERSHIP DATA

According to a recent research by Focus Bari SA for 2007 the total readership per issue for «ΤΑ ΝΕΑ», including the daily editons of the newspaper, reached 195.000 readers.

ATTRACTED ADVERTISEMENT DATA

«ΤΑ ΝΕΑ» ranks third in the nominal attracted advertisement spending among daily newspapers and first, excluding the free-press dailies. According to data by Media Services SA, the nominal attracted advertisement revenue in 2007 for "TA NEA", including the newspaper’s daily editions, reached 11.852 thousand euros.