
TA NEA
GENERAL
INFORMATION
«ÔÁ ÍÅÁ» ("The News") was first published in 1931 under the title «ATHINAIKA NEA» as a daily evening newspaper. In 1945 the newspaper was renamed "ÔÁ ÍÅÁ" and since that time it is being published uninterruptedly as a daily evening newspaper.
«ÔÁ ÍÅÁ» is the largest evening newspaper, with a rich staff of knowledgeable journalists and analysts and is distinguished for its wide spectrum of subjects that covers reliably the information needs of its readers.
To provide its readers with more specialized and analytical information, the newspaper includes the following sections:
· "Orizontes" Daily special section focusing on culture, art, TV and contemporary life topics
· "Omada" Daily sports section
· "Karieres" A special section on the labor market issued every Monday
· "Ypopsifios" A special supplement of school exams’ subjects every Tuesday
· "Auto Nea" A motor car supplement issued every Wednesday
· "Ygeia, Drasi kai Zoi" A supplement issued every Thursday on health and physical fitness
· "Áêinita stin Ellada" Every Thursday in the Athens area, a special supplement magazine for the real estate market
· "Diakopes’» Every Friday, a supplement for itineraries and travel destinations
The supplement «Ákinita stin Ellada» is sold as a standalone magazine in the newsstands of the Athens area every Saturday.
In 2007 «ÔÁ ÍÅÁ» accompanied their daily editions with a large number of digital and printed supplements.
CIRCULATIONDATA
Over the past years, "ÔÁ ÍÅÁ" has stably been the top-selling evening newspaper in a particularly competitive market. According to data by the Association of Owners of Daily Newspapers in 2007, "TA NEA" ranked first with an average 64.717 sold copies per issue, including the weekend editions.
READERSHIP DATA
According to a recent research by Focus Bari SA for 2007, the total readership per issue for «ÔÁ ÍÅÁ» reached 195.000 readers.
ATTRACTED ADVERTISEMENT DATA
«ÔÁ ÍÅÁ» ranks third in the nominal attracted ad revenues among daily newspapers and first, excluding the free press newspapers. According to data by Media Services SA for 2007, the nominal attracted ad revenue for "TA NEA" euros including the weekend editions reached 11.852 thousand euros.
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