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MEN
GENERAL INFORMATION
MEN is a monthly magazine for MEN published
by SPECIAL PUBLICATIONS SA, a wholly owned subsidiary
of Lambrakis Press SA. The topics of ÌÅÍ
cover the interests of the modern man with a variety
of articles on professional and social life and
art.
In 2004, the issues of ÌÅÍ were
accompanied by high quality travel city guides
and atlases of National Geographic, albums
on modern Greek art, pocket travel guides (“Constantinople”,
“Rome”, “Paris”) as well as extra issues
with special interest topics (“Car &
Yachts”, “Smart Gadgets”
etc).
Also, some of the magazine’s issues included
special DVDs on Pierre Paolo Pazolini.
CIRCULATION
The following table shows the circulation data
of ÌÅÍ and other similar magazines
for 2003 and 2004.
Circulation data
| Magazine |
2003 |
2004 |
|
Average copies sold |
Average copies sold |
Market share |
| MEN |
18.216 |
17.595 |
11,4% |
| PLAYBOY |
35.550 |
39.328 |
25,5% |
| MEN’S HEALTH |
50.996 |
38.122 |
24,7% |
| PENTHOUSE |
18.125 |
24.420 |
15,8% |
| STATUS |
18.218 |
19.191 |
12,4% |
| ESQUIRE |
16.597 |
15.820 |
10,2% |
| ÓÕÍÏËÏ |
157.702 |
154.476 |
100,0% |
Source: ARGOS Distribution Agency,
EVROPI Distribution Agency, Lambrakis Press Circulation
Office
READERSHIP
According to a market survey by Focus Bari, the
main audience of MEN are men 25 - 44 years
of age belonging to the middle and upper socio-economic
class having higher education.
Also, according to the same survey the total
readership of ÌÅÍ is 59.000 readers
per issue.
ÁTTRACTED ADVERTISEMENT SPENDING
According to data for 2004 by Media Services
SA, the nominal attracted advertisement spending
for MEN amounted to 2.360 thousand euros,
while for 2003 the respective amount was 2.159
thousand euros.
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