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TO VIMA TIS KYRIAKHS
 GENERAL INFORMATION
«TO VIMA TIS KYRIAKIS» (The Sunday Tribune) is published in its present form since January 22, 1984. According to market research, the newspaper is the main source of information for the most educated and dynamic readers.
«ÔÏ VIMA TIS KYRIAKIS» is a multi-segment newspaper with especially rich content that is supplemented with the following special sections, aiming to keep updated and inform in depth the Sunday readers:
· «Anaptyxi» focusing on the economy, businesses, capital markets and stock exchange
· «To Allo Vima » focusing and analyzing cultural and artistic topics and events
· «Vivlia» focusing on literature and publishing topics.
· «VIMAScience» focusing on Greek and international scientific topics.
Also, “To VIMA TIS KYRIAKIS” is accompanied by the following supplements:
· «VIMAgazino» Variety magazine with interviews and articles and reporting on lifestyle topics. In 2004 the magazine included special issues on decoration, automobiles, vacations etc.
· «TV Guide» Weekly TV Guide with extensive coverage of television topics
· «VIMADonna» Monthly women’s magazine (on the last Sunday of each month)
· «VIMADeco» Monthly magazine on house and decoration
· «VIMAGourmet» Monthly magazine on cooking and taste
· «VMen» Monthly men’s magazine
By including the variety magazine «VIMAgazino» and the monthly magazines «VIMADonna», «VIMADeco», «VIMAGourmet» and «Vmen» in its editions, «TO VIMA TIS KYRIAKIS» changed the profile of the Sunday newspaper market and created new standards in the printed media.. This publishing initiative remains especially successful and the positive reaction of the market to it is reflected in the significant widening of the newspaper’s readership and the increased attracted advertisement spending.
Moreover in 2007, «TO VIMA TIS KYRIAKIS» included in its issues a large number of extra supplements and special sections with historic, entertainment, literary and nifty content.
«TO VIMA TIS KYRIAKIS» also offers its readers optional first-class movie DVDs.
CIRCULATION DATA
According to the data from the Association of Owners of Athens Daily Newspapers (EIHEA) on circulation of Sunday newspapers for 2007, TO VIMA TIS KYRIAKIS ranks second with an average 199.364 sold copies per issue and additional sales of 730 copies through subscriptions..
READERSHIP DATA
According to recent market survey by Focus Bari SA for 2007, the readership per issue for «TO VIMA TIS KYRIAKIS» reaches 766.000 readers.
ATTRACTED ADVERTISEMENT
«ÔO VIMA TIS KYRIAKIS» ranks first in terms of nominal attracted advertisement revenue, according to data by Media Services SA. In 2007 the nominal attracted advertisement revenue reached 25.326 thousand euros, while the corresponding amount for 2006 was 21.011 thousand euros.
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