DIAKOPES

GENERAL INFORMATION

From 1967 to date, the annual edition of “DIAKOPES” (Vacations) remains the only comprehensive tourist guide for all destinations in Greece.

To the Greek reader, DIAKOPES» (http://www.diakopes.gr) is a structured tourist guide that comprises systematically a large volume of travel, historical and folklore information for every tourist destination in Greece.

In its 1000-plus pages, one can find information on time tables, hotels and rooms to let, restaurants, sightseeing spots, useful telephone numbers, local customs and events, the history and tradition of every area in Greece that is of particular tourist interest.

“DIAKOPES” includes updated detailed maps aiming to provide its readers with reliable information.

“DIAKOPES” holds the leading position in its market segment as its competitors lag behind in terms of content and comprehensive information.

CIRCULATION DATA

The 2007 edition of «DIAKOPES» achieved circulation of 29.780 copies, maintaining by far the top position in their relative market segment.

READERSHIP DATA

According to a recent market survey by Focus Bari for 2007, the total readership for DIAKOPES is 630,000 readers.

ATTRACTED ADVERTISEMENT SPENDING

According to data by Media Services SA, the nominal attracted advertisement revenue for “DIAKOPES” in 2007 amounted to 907 thousand euros while the corresponding amount in 2006 was 976 thousand euros.